Fast fashion refers to the cheap prices clothes that are according to trends of the fashion world. These brands even introduce new trends for selling their new clothes in the market resulted in throwing away a large number of old clothes and manufacturing of new clothes.
93 million cubic metres water is used for manufacturing of endless new clothes. 85% of the clothes go to dump each year due to fast fashion. Each year millions of tonnes of clothes are produced and throw away which is buried or burnt in landscape. In this article we will see how to avoid fast fashion to reduce textile pollution.
In this blog we will see
How fast fashion is ruining the environment?
How fast fashion affects water?
Which brands are fast fashion?
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| How to avoid fast fashion |
What is fast fashion?
Fast fashion is the fashion that serves trendy clothes in the market. Fast fashion brand of a cloth that have less self but match the trends of the society. They are manufactured and throw quickly by a mass market.
They made clothes according to consumer demand of less expensive clothes. That's why the garments produced are of low quality and have so many negative effects on our environment.
See also: Ways to be sustainable in everyday life
How fast fashion is ruining planet?
Fast fashion is bad for our environment as fast fashion brands burn their old stocks of cloth in fear of stealing of their designs rather than reselling or donation them.
How fast fashion affects water pollution?
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| How fast fashion affects water pollution |
Fast fashion is responsible for water pollution. Fast fashion industries consumes million tonnes of water for manufacturing of clothes. 3000 litres of water need to manufacture just one cotton shirt. Even after being produced the chemicals from the industries are thrown away in the water bodies. Clothe after used or clothes that don't need the friends of society often dispose into used or clothes that don't need the trends of society often dispose into oceans.
These low quality clothes get thrown away more in quantity. Growing waste of clothes in land is becoming a big problem globally.
Fast industries is the second largest polluter on the planet after oil industry. It is responsible for 10% carbon emission annually of the world.
Problems with fast fashion
Economic health
Fast fashion is bad for our economic health. Fast fashion clothes to not last for long time period. They do get shrink, damaged, fade even after wearing only for few times. This lead to more clothes in our wardrobe and cycle continue.
Feeling of dissatisfaction
Fast passion influences us to become more stylish and trendy. But when we try latest trends ,we can't follow our personal style often ends up looking uncomfortable. These clothes make us feel that we don't have nothing to wear making us feel insecure and unhappy about our wardrobe.
Bad working conditions
Fast fashion industries are of bad working conditions. They are unsafe for the workers working in them. Even the harsh chemicals used is not good for workers and can lead to diseases.
Harmful chemicals
These clothes are made from harmful chemicals that are carcinogens and hormone disruptors. These chemicals can penetrate into our skin and lead to skin disorders.
Which brands are fast fashion?
There are some signs of a fast fashion brands-
•Made from cheap material
•Offer a large number of clothes with frequent arrival of latest trends
Some fast fashion brands example
•H&m is a fast fashion brands. But it is taking small steps to our environment friendly clothing. You should ensure that the clothing material you buy it organic and not made by exploiting nature.
•Nike
•Adidas
•Free people
•Uniqlo
How to avoid fast fashion on a budget?
Shop at thrift store
We can shop on thrift stores for second-hand clothing. This give old clothes a new life and prevent them from going into landfills. There are so many online apps and Instagram pages for thrifting.
Sites like Postmark and Free Up are some best for selling or buying old clothes.
Stop buying one time occasions clothes
There are some clothes that we just need for occasions. Most of the occasions' purposes clothes are thrown away after using one or twice. We should not buy clothes for just one occasion. Instead go for renting or even we can ask our friends.
Organise your clothes
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| How to avoid fast fashion: organise your clothes |
Organise your clothes properly. Like this, you would be able to see clothes you have and how you can style them. You can determine which clothes you should donate for someone else that are not for your use now. Organised wardrobe never have a shortage of clothes while an unorganized closet always have nothing.
Embrace your clothes
See the number of clothes you have and try to style them in different ways you can.
Shop local
Most of the popular fashion brands are made overseas that have to travel a long distance to reach us. Buying items that are made locally can reduce the carbon emission from the vehicles. clothes that are manufactured in our own country are the best for our environment.
Invest in timeless pieces
Investing in timeless piece rather than just buying trendy pieces.There is a misconception that sustainable clothing is expensive. Slow fashion lasts long that saves money in the long term. Buy the item that never goes out of this style. This will you serve us for years. This can see this by taking the cost of one time wear for the slow fashion comparing it to by fast fashion.
There are some timeless pieces that never go out of style
- Tshirt
- Button ups
- Boots
- Loafers
- Black dress
- Blazer
Adopt the 5 R's of responsible style
Refuse - refuse to impulse purchases and trends in the market.
Reduce - reduce the size of your closest. Adopt a minimalist wardrobe cloth
Reuse - reuse your old clothes for different occasions in different ways. After being damaged use them for dusting or moping.
Recycle - sell or donate your old clothes. You also can turn your old clothes into something new.
Choose Sustainable fabric
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| How to avoid fast fashion: choose Sustainable fabric |
Sustainable fabrics are biodegradable and free from chemicals. These fabric take less time to decompose comparing two synthetic fabric such as polyester.
List of sustainable fabrics
- Organic cotton
- Organic hemp
- Organic linen
- Organic bamboo
- Wool
List of unsustainable fabrics
- Polyester
- Conventional cotton
- Acrylic
- Rayon
- Nylon
Buy better quality
Buy better quality of clothes rather than buying cheap quality of clothes. Those will last long and also look nice. This would help to reduce the textile waste in the landfill.
Capsule wardrobe
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| How to avoid fast fashion: capsule wardrobe |
Capsule wardrobe is the concept of minimalist wardrobe. Having a minimalist wardrobe that have minimum and timeless people will surely help to avoid fast fashion. This also resist the shopping endlessly. A capsule wardrobe has only clothing pieces that can be wear in different styles, are of better quality and never go out of trends or do not follow trends.
Mend and up cycle
If you have a clothing peace that has minor defect than mend it. This would increase the life of that clothing piece and would surely save your money.
Washing clothes consciously
Washing clothes consciously increase the life of clothes. Your clothes would last you long. This can reduce the textile pollution and also help to save you money.
Conclusion
Clothes that you have don't have only financial value but also have more than it as nature get exploited for manufacturing it. So before you discard your clothing piece next time think twice. Sustainable fashion is the garments that do not harm the environment in anyway . You should avoid fast fashion for our mother nature. Adopt the sustainable fashion or slow fashion via adopting sustainable fabrics.
These were some tips that surely help you to avoid fast fashion and go for sustainable fashion.
This was an awareness blog , if you want to spread awareness share it with your friends and family members to make them know about harmful fast fashion industries.
FAQs
Que 1 . Is H&M fast fashion?
Ans. yes , H&m is fast fashion brands that produces cheap clothes that based on trends in the market. They have a large no. of stocks of clothes replace another stock of the market..
Que 2. What is fast fashion and why is it bad?
Ans. Fast fashion is the fashion that serves trendy clothes in the market. Fast fashion brand of a cloth that have less self but match the trends of the society. They are manufactured and throw quickly by a mass market.Fast fashion is bad for our environment as fast fashion brands burn their old stocks of cloth in fear of stealing of their designs rather than reselling or donation them.
Que 3. How does fast fashion affects water pollution?
Ans. Fast fashion is responsible for water pollution. Fast fashion industries consumes million tonnes of water for manufacturing of clothes. 3000 litres of water need to manufacture just one cotton shirt. Even after being produced the chemicals from the industries are thrown away in the water bodies. Clothe after used or clothes that don't need the friends of society often dispose into used or clothes that don't need the trends of society often dispose into oceans.
Que 4. How can we stop fast fashion?
Ans.
- Shop at thrift store
- Stop buying one time occasions clothes
- Organise your clothes
- Embrace your clothes
- Shop local
- Invest in timeless pieces
- Adopt the 5 R's of responsible style
- Choose Sustainable fabric
- Buy better quality
- Capsule wardrobe
- Mend and up cycle
- Wash consciously
Read also : 4R'S guide to refuse reduce reuse and recycle
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